The 20th century was an era of global competition for technology and economic development. As a result our lives have dramatically improved in material wealth and convenience. On the other hand, however, the world is now harboring a wide array of problems including environmental degradation, regional inequality, poverty, loss of culture, and international disputes. We are witnessing the emergence of a host of challenges that cannot be solved by economic or technological success alone.
It is an opportune time for us to take a second look at our spiritual well-being; we should approach our life by placing more value on culture and natural environment than on economy and by emphasizing spiritual wealth more than material wealth. In other words, sharing one’s happiness with others should be more important than pursuing one’s own happiness. The awakening to this philosophy can open up new possibilities and be the first step to the Big Change.
DTAC has great confidence in the possibilities that developing countries offer for the Big Change, or the creation of a true global society. Countries yet to achieve full industrialization still retain the resources that we lost in the economic competition of the past century. We believe that showcasing them in a comprehensive manner will contribute to their sustainable development and well-being as unique societies. DTAC will stimulate and nurture people’s interest in developing countries by providing full and accurate information. (....)
DTAC will strive to construct a symbiotic tourism model in which interactions between people from developed and developing countries are encouraged and the diversity of cultures and traditions of different countries and regions is respected.
The business scheme of DTAC consists of the DTAC official website and the DTAC fan page on Facebook. These two information sources are to be operated jointly by local managers in the respective hosting countries and the navigator in Japan. Each country is to provide its own unique and fun-filled information and update it periodically, attracting more and more hits and regular users. The three steps of (1) Information; (2) Recruitment of fans; and (3) Business development are the business cycle envisioned on the DTAC platform.
The official website of DTAC consists of three sections: the top page, regional pages, and country pages. The top page will introduce the philosophy and work of DTAC and major news from developing countries; the regional and country pages, local information and news. The country pages are designed to offer interesting content and latest information directly from the sites targeting a broader market in addition to tourists. By feeding into the Facebook page, the site supports communication among site users sharing same interests.
DTAC Programs Seven Principles
1.DTAC Platform to encourage developing countries to take their own initiatives and ideasToday IT infrastructure is up and running in many developing countries. DTAC’s role is to set up a platform where each country can showcase its attractions to win over platform users as its fans. Participating countries are to create their own unique content on the DTAC platform using their own ideas and creativity. The more distinctive it is, the more hits the platform will attract. The more popular the DTAC platform becomes, the more countries will join the platform. Thus the platform and the content will be in a symbiotic relationship.
2. Programs to offer great experiencesA continuous and enduring relationship based on mutual understanding is essential for supporting developing nations. DTAC will therefore create programs themed on meeting, inspiration, learning, experience, and exchange. We appreciate the small but significant impact that a once-in-a-lifetime meeting can make and design programs that will produce small increments of inspiration, learning, and experience.
DTAC especially feels strongly about “great experiences.” There are things you can never discover from standard sightseeing tours but you can through local exchanges. To offer great experiences that lead to a deeper understanding and follow-up actions is an important role DTAC is to play.
3. Close collaboration with locals for the production of meaningful contentIt is essential to offer meaningful content that fully communicates the beauty and appeal of each developing nation in order to recruit the users of the platform to join our support for developing nations. DTAC will present high quality content including information exclusive to the DTAC platform, current topics, and raw information obtained locally. We will do so through close coordination with local staff. With assistance and cooperation from local tour guides, experts, governments and embassies, we will develop unique programs through quality information and meaningful content. DTAC firmly believes that fully collaborating with local people is highly important to translate the power and lure of the locality.
4. Interactive programming to win fansDTAC strives to create a member base that has genuine interest in the welfare of developing nations and is prepared to take actions for them. Such a group of enthusiastic people could form a community where they can talk, think, and thrive freely about preservation and development. DTAC believes that the active engagement and participation of members are the only ways to operate the platform in order to encourage new ideas and unwavering support for the betterment of underprivileged countries. The job of DTAC is to respect and enable the initiatives of its members; we are a non-governmental organization relying on the activism of its members. You can have fun and enjoy the experience by choosing to be involved in the movement for developing nations.
5. Japanese language classes to train tour guidesIt is essential to operate attractive tours organized by the locals for the economic and cultural development of hosting countries, and for that end, the education and training of Japanese-speaking tour guides are extremely important. DTAC will therefore work to establish Japanese language classes.
The availability of Japanese speakers who have a deep understanding of Japanese culture and market will certainly contribute to the planning and marketing of their own countries. It is DTAC’s aim that graduates of our language classes will someday run the tourism industry itself rather than simply work as tour guides.
6.Coordination with organizations including JICA, Japan Foundation, and embassiesIt is important to ensure that local staff and the Japanese members of DTAC work in an environment that allows them to take their own initiatives. DTAC will proactively collaborate and coordinate with organizations that share similar goals. Any innovative ideas from these members will be fully supported. We will need cooperation and support from the Japan International Cooperation Agency (JICA) and the embassy of the hosting country to clear the way for advancing such ideas. DTAC is also planning to encourage the participation of the former members of the Japan Overseas Cooperation Volunteers, who we are confident will be a great asset to pave the way for collaboration between the Japanese members and the hosting nation. In short, DTAC hopes that its partnerships with public and private sectors will complement one another.
7. Discovery of local specialty products and development of BOP businessTourism has the power to discover new local assets and resources and introduce them to the world market. DTAC will empower local people and create business opportunities by uncovering and showing attractive merchandise such as specialty products and crafts of each destination country. At the same time, we will facilitate the Base of the Economic Pyramid business (BOP) using the Japanese business expertise and local assets. Our business model aims for a win-win relationship, in which both countries can benefit, instead of an unbalanced one.
- 1. Information service based on direct networking with locals
- 2. Internet advertisement and PR
- 3. Promotion by unique events and campaigns
- 4. Content provision to support tourism-related publishing
- 5. Consulting to support overseas tour design
- 6. Coordination of interviews of local celebrities and other special arrangements
- 7. Human resource development for local leaders in tourism business
- 8. Development of new local services and merchandize
- 9. Arrangement of local volunteer opportunities for Japanese
- 10.Cultural and sport exchanges for better mutual understanding and friendship
- 11. Master planning for the tourism development of developing countries
- 12.Introduction of local specialty products and crafts and consulting for BOP(Base of the Economic Pyramid) Bussiness